Reliance Jio, Bharti Airtel see sharp hikes in SG&A costs on-year in Q2FY25: Analysts
Industry executives and analysts said Jio and Airtel’s significantly higher SG&A payouts signalled heightened competition to retain and acquire high-value customers after the recent price hikes. They added that this also indicated Jio and Airtel are incentivising mobile number portability (MNP) through higher channel payouts to distributors and dealers.
Industry executives and analysts said Jio and Airtel’s significantly higher SG&A payouts signalled heightened competition to retain and acquire high-value customers after the recent price hikes. They added that this also indicated Jio and Airtel are incentivising mobile number portability (MNP) through higher channel payouts to distributors and dealers.
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