Smartphone sales sizzle ahead of Diwali
The first phase of festive season sales had seen a 3-4% year-on-year decline in volume, even as value increased 8%, according to Counterpoint Research. Retailers said sales started picking up in offline channel close to Dussehra and should peak just ahead of Diwali. Historically, offline retail has accounted for almost 60% of sales around Diwali, according to market trackers.
The first phase of festive season sales had seen a 3-4% year-on-year decline in volume, even as value increased 8%, according to Counterpoint Research. Retailers said sales started picking up in offline channel close to Dussehra and should peak just ahead of Diwali. Historically, offline retail has accounted for almost 60% of sales around Diwali, according to market trackers.
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