Telemarketing entities should be regulated to curb spam: Telcos to Trai
Over 2,80,000 businesses in India send commercial SMSes, which are aggregated by 16,000 telemarketing aggregators. These are then passed on to 15 delivery telemarketers who are connected to every telco to handover entire commercial SMS traffic. Thus, telcos do not have visibility of SMS delivery chain beyond these 15 senders and therefore, cannot control spam, they argue.
Over 2,80,000 businesses in India send commercial SMSes, which are aggregated by 16,000 telemarketing aggregators. These are then passed on to 15 delivery telemarketers who are connected to every telco to handover entire commercial SMS traffic. Thus, telcos do not have visibility of SMS delivery chain beyond these 15 senders and therefore, cannot control spam, they argue.
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