Vodafone Idea to raise its marketing budget ahead of 5G launch: CMO Avneesh Khosla

He added that the recent Rs24,000-crore equity funding would allow the telco to turn around the narrative around 5G and service quality, thus limiting subscriber losses and eventually start adding back users.

Nov 1, 2024 - 15:00
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Vodafone Idea to raise its marketing budget ahead of 5G launch: CMO Avneesh Khosla
He added that the recent Rs24,000-crore equity funding would allow the telco to turn around the narrative around 5G and service quality, thus limiting subscriber losses and eventually start adding back users.

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